Planning Your Marketing Campaign? Here’s What to Do First!

Ready to make this your best campaign yet? Before diving into the details, take a moment to set yourself up for success with a solid plan. Here are the essentials to decide on first, so you can breeze through with confidence.

Campaign Theme
Choose a theme that ties your marketing together. A consistent theme makes your brand instantly recognizable and memorable.

Product Range
Decide on your product line-up. Knowing your range in advance will make it easier to promote.

Key Dates
Identify important dates -launches, pre-orders, cut off dates and promotions.

Extended Hours
Will you offer extended hours during busy periods? Decide now, update Google and plan to let customers know early.

Offers & Discounts
Plan any deals or bundles you may want to offer to engage customers and decide when and how you might want to implement them.

Events
Consider hosting or participating in events to draw in the crowd. Do your research, plan how you could get involved and how you'll promote each event.

Collaborations
Consider partnering with local businesses for special bundles or co-hosted events. Make your approach and agree how they’ll work upfront.

Visuals
Create cohesive visuals for your website, socials, and store so everything feels consistent and polished.

Marketing Channels
Determine which channels will be most effective for reaching your audience. Plan for consistency across email, social media, flyers, and displays.

Follow-Up Plan
Plan your follow-up strategy to thank customers, gather feedback, and keep them engaged even after the campaign ends.

With these steps in place, you’re all set to navigate your next campaign like a pro! For more helpful tips, follow us on Instagram.