Own Your Marketing: How to stop winging it and market your floristry business with bloomin’ confidence!
Are you ready to TRANSFORM the way you approach marketing your floristry business?
ENROLMENT HAS NOW CLOSED
But fear not, we're already planning its triumphant return in 2025. Thinking of joining us? Scroll down for all you need to know 👇 👇 👇
Psst. make sure you get on the waiting list so you’re the first to know when we open enrolment again. There’s nothing quite like skipping the line to grab your spot…plus any discounts, bonuses and special offers we might have up our sleeves. It’s a win-win!
Ready to bid farewell to those feelings of uncertainty and take a leap towards achieving real marketing results for your floristry business?
Step on in, we’re here to help you
If you've landed here, it's because you know that marketing is important and you're ready to start doing something about it. You’re tired of feeling on the back foot, unsure and invisible and you want to start seeing some results for your efforts!
So let’s stop obsessing with trends and instead refocus those efforts on building a robust marketing foundation that endures changing times and helps get you buzzing about your business again.
Imagine gaining crystal-clear clarity on who your dream customers are, feeling confident on how to target them effectively and watching your business flourish like never before. With our course, you'll discover the tools and strategies needed to make your business thrive.
Say goodbye to imposter syndrome and self-doubt – it's time to Own Your Marketing.
Let’s take a step back
Marketing isn’t about trending audio, 7-second reels or lip-syncing.
It’s about targeting your Ideal Customer; your numero uno, your top dog AND convincing them to buy from you.
This means understanding your customer inside and out and mastering where and how you are speaking to them.
- Asking the probing questions you need to answer to REALLY get under their skin.
- Discovering what marketing channels you actually need to be using based on what they are consuming.
- Understanding how to write content that truly connects with your customers and drives them to take action.
Okay… but how?
This course teaches you all this and more so that you can build the crucial foundations from which to market your floristry business.
Then it’s about teaching you how to build a plan – one that is totally bespoke to YOUR business and YOUR customers. This often-overlooked skill is key to marketing success, making sure you never miss an opportunity and feel in control of your marketing efforts.
We believe this course will literally transform your approach to promoting your floristry business, deliver the positive results you want to see and shake up your scepticism towards marketing.
“The Queen Bees are our Industry Partners and we’ve been working with them since 2021 behind the scenes. They’re talented marketers with a genuine passion for supporting our industry and it’s been great introducing their marketing course to our members. To have a course created specifically with florists in mind is just what our industry needs right now!”
- Kate Whelan, Vice Chair, @britishfloristassociation
So let’s talk about who this course is really for
Whether you’re a florist shop owner, event florist, wedding florist, work from a studio or something in between, this course has been designed with you in mind.
You’re in the right place if…
- You are ambitious for your business and don’t want your nervousness around marketing to hold you back
- You are tired of feeling like you’re winging it and crave more predictability and structure
- You want to love ALL aspects of running your business and feel motivated rather than drained at the prospect of marketing
- You’re happy to put the effort into your marketing but want to know it is actually going to contribute to the bottom line.
You are not:
Too old!
Too technophobic!
Too inexperienced!
This course starts right at the beginning, helping you to build solid marketing foundations from which you can begin to experiment and grow. In this course, your technical ability does not need to extend past the humble spreadsheet, you don’t need any prior marketing knowledge and there is certainly no age limit to effective promotion! There are way more possibilities than just dancing on TikTok!
Trust us.
If you’re prepared to put the work in and dedicate the time, we promise you will emerge from our course less clueless and more clued up.
Course testimonials
01: Identifying your Ideal Customer
We give you the searching questions to uncover who it is that you actually want to serve within your business, not just who happens to ‘walk through the door’. We then encourage you to interrogate this ‘Ideal Customer’ to understand everything from their motivations and life goals to how they take their coffee!
Learn who your Ideal Customers are – who do you want to jump out of bed to work with every day?
Go beyond surface demographics and get under the skin of your Ideal Customer so you can really begin to anticipate their needs.
Build a customer profile, a snapshot of your Ideal Customer, that will guide you to make strategic choices when it comes to the marketing channels you choose and what messages you’re trying to communicate.
02: Discovering what you need to say
As you get to know your Ideal Customer a little better, the course then moves on to helping you work out what it is you need to say to them in order to secure the sale.
Pinpoint the challenges and desires of your Ideal Customer and identify how you can help.
Determine your unique selling points and how they can speak specifically to your Ideal Customer.
Craft a set of core marketing messages that will form the backbone of all your communications with them, making content writing a whole lot easier.
03: Creating a multi-channel plan
Uncover the art of planning, a key to marketing success that’s often overlooked. Our course not only demystifies the ‘why’ behind planning but equips you with the editable templates and relatable florist business examples to bring it all to life.
Uncover the core marketing channels through which to speak to your Ideal Customer. *Spoiler alert* it won’t just be social media!
Use our planning template as your springboard to customise your own tailored plan, reflecting your unique business.
By course end, your plan will be taking shape to become your forever plan that will continue to guide your marketing as your business grows.
Why this course is for you
01.
It’s specifically for florists
Every lesson will hit home with examples that speak your language.
Imagine learning the theory then having it explained in the context of a floristry business like yours. We bring our 20 years of marketing experience, alongside our decade of working with florists to deliver a course tailor-made for you.
02.
A growing community
Join a supportive floral community invested in your success.
Connect with fellow florists and gain access to a private, Facebook Group led by us, your course creators. As valuable as the course itself, this Group gives you access to a troop of like-minded florists and unlimited access to our combined knowledge on all things marketing
03.
Lifetime access
Lasting support for your floristry business, whenever you need it.
Your journey is unique. Enjoy the course at your own pace with no expiration dates on the course or the Facebook Group. Take your time, revisit for a reminder, or start anew with fresh ideas for your business. It's all about your convenience and growth.
What investing in our marketing course could mean for your business…
Think of it this way: it’s an affordable upfront investment with lasting impact. Our course is designed to help you get the fundamentals of your marketing spot on! With the solid groundwork done, you’ll feel confident you’re putting your valuable time into the right areas, freeing you up to explore new marketing opportunities and build on your success.
It’s about setting your floristry business up for long-term growth, and in a manner that feels natural for you, builds loyal customers, and helps drive sales (all without the ick of ‘selling’!)
BFA Member discount code will be available to access in the Members’ Area of the BFA website in 2025 when the course reopens.
Make every marketing minute count
Time is limited. Let’s face it, you have 1001 other tasks as a small business owner and marketing may not be your favourite. So imagine if you could put some time aside each week and know exactly what the output needs to be; no staring a blank screens or willing the universe to deliver. Not only that but be confident that the content you’re creating is what your customer wants to see and hear.
This course makes that a reality, teaching you in 6 x 30 minute videos across 5 modules how to understand the 'why' behind your activity so you’re making every marketing minute count.
With tangible results comes confidence too, empowering you to experiment with new ideas fearlessly. No more uncertainty – with a solid plan in hand, you'll swap marketing on the hoof for posting with purpose.
Say goodbye to wasted time and hello to time well spent!
What’s inside exactly?
Glad you asked!
We’ve wrapped it all up in our 5-step, no-fluff process. Here’s what’s waiting for you:
✓
Access to 5 teaching modules
Follow along with each 30 min video to take you from guesswork to dead-cert.
✓
2 in-depth worksheets and 1 customer profile template
Designed to guide you through the early modules and apply the learnings to YOUR floristry business.
✓
Your MASTERPLAN
Complete with 4 customisable guides including a 12 month campaign roadmap and planners for social, enews and blogs; transforming your newfound knowledge into action!
✓
Relatable Florist Examples
Move quickly from theory into practice with 7 completed example worksheets for both a florist shop and wedding florist.
✓
Join the private Facebook Group
A positive space to connect with fellow florists, spark ideas and receive ongoing support from your dedicated course creators.
✓
Lifetime Access
Learn at your own pace at a time that suits you, ensuring your marketing journey never expires.
Your course creators
We’re Helen and Jane - besties, brand geeks and marketing marvels ;)
After 35 years of friendship and successful marketing and advertising solo careers, we set up Queen Bee to help small business owners grow their brand and business with our real, honest and can-do approach to marketing.
Our mission? To remove the mystery and jargon in favour of implementable and manageable ways you can boost your visibility.
We’ve been delivering marketing in the world of floristry since 2015 and since 2021 we’ve been working to support the British Florist Association. We’re now very proud to be their official Marketing Partner, which means we’re able to help even more florists.
If you join us on our Own Your Marketing course, we promise to bring lots of energy and positivity to your marketing journey, because it should be and can be fun!
Ready to grow your floristry business?
Own Your Marketing is an affordable and value-packed lifeline for your flourishing business.
Skip the scattered spending on ads and subscriptions that yield uncertain returns. Ditch the suck it and see mentality and the finger in the wind methodology. Instead, focus on building robust marketing foundations for a lasting, sales-driven plan of attack!
BFA Member discount code will be available to access in the Members’ Area of the BFA website in 2025.
Let’s break it down
You’ll get immediate access to:
✓ 5 Core Module Trainings (value: £850)
✓ In-depth worksheets and your customisable MASTERPLAN (value: £350)
✓ Florist specific examples (value: £250)
✓ Exclusive access to our Private Facebook Community (value: PRICELESS)
That's a lot of value!
Remember you get 15% off that price if you’re a BFA Member.
“I was looking to up my marketing game and the course is specially created for florists so couldn't have been better for me! It was easy to follow and we could also track our progress. It's great because you can do the course in your own time so there's no pressure, but you can also join a Facebook group to keep you motivated and connected. Highly recommend!”
“We have been marketing now to our Ideal customer thanks to spending time working on who they are, what they like and can confidently plan marketing campaigns with our ideal customer in mind. This course is tailored for florists and the support from Helen and Jane all the way through is amazing. You will literally fall in love with your flower business all over again!”