If you’ve ever wondered whether email marketing is worth the effort, we’re here to help you make sense of it. As marketeers who’ve worked with florists for nearly a decade, we’ve seen firsthand how email can transform a business's customer connections.
Read MoreWhilst we can’t give you the mathematical formula for time travel (just yet) we can give you something in marketing terms that is *nearly* as powerful as the flux capacitor. We like to call this method ‘planning backwards to move forwards’ and it’s our insider secret to keep your business buzzing – even at your busiest times!
Read MoreDoes your creativity need a recharge? Even the most talented florists experience times when their creative energy wanes, often when they need it the most! So, how do you make sure that there’s always a creative spark to draw from when you’re busy, juggling multiple tasks, but need to be your brightest, most creative self?
Read MoreIt’s all too easy to get swept up in your socials. Just like anything, too much of a good thing can be bad for you. So how do you stop feeling overwhelmed online? Why not check out our 10 top tips to curb social media comparison and supercharge your sanity!
Read MoreThinking about NEXT season might feel a million miles away right now, but we’re here to tell you that THIS season is the perfect time to get your business buzzing for 2025! Not only is this a brilliant opportunity to showcase your wedding expertise and add some fresh floral content to your socials but it’s absolutely guaranteed to help your business grow in 2025!
Read MoreEver find yourself sighing at the mere thought of tackling an email?
You're not alone! Email marketing may seem like just another writing task, but here's the silver lining: the shorter, the better!
To help you break the writers block or perhaps encourage you to take the plunge into email, we have 4 types of emails you could consider for your Mother’s Day marketing.
Read MoreThey may seem like close cousins, but in reality, emails and websites are more like distant relatives with distinct personalities. And they need to be treated as such. Here are 5 ways that email copy and writing for the web are different.
Read MoreValentine’s Day can be a tricky one for florists when it comes to targeting your ideal customer. Because they might not be your current customers. So how, short of chasing them down the street, do you market to those who are not your regular, loyal customers, so they sit up and take notice of your gorgeous Valentine’s blooms? Here’s our top 5 suggestions for sweeping them off their feet.
Read MorePinterest Predicts for 2024…From idealised interiors to popular colours, we’ve picked out 10 Pinterest Predicts trends to get the creative juices flowing. From inspo for future floral designs to potential new product ideas, these 10 trends are our favourite for any florist looking to freshen up their marketing.
Read MoreIf your Christmas floristry sales are not quite where you want them to be, then here’s 5 quick marketing ideas you might want to try to boost business.
Read MoreWe’ve pulled together 5 marketing trends to help your floristry business bloom in 2024.
Read MoreWhen it comes to promoting your business, the allure of quick wins often overshadows the value of patience and consistency. Marketing can so often feel like a thankless task or like you’re yelling into an abyss. This can sit especially uneasy when sales are slow or you’re run off your feet or BOTH! What’s the bloomin’ point!?
But a bit like the process of sowing, watering, pruning and nurturing plants before the first blooms reward your attention, a similar perseverance and nurturing approach is required with your marketing efforts before visible results emerge.
Read MoreIn the world of floristry, the pressure to compete with larger retailers and big brands during Black Friday can feel like navigating a thorny garden. But here's the twist: Colour Friday! And an approach to marketing that isn't about slashing prices; it's about celebrating the vibrant uniqueness of small, independent, and local businesses.
Read MoreAs the clocks go back and the days grow shorter, the change of season can usher in a natural dip in mood and energy. For florists gearing up for the busy Christmas season, staying on top of their to-do lists is crucial so we're here to offer five practical strategies to help you not only stay afloat but thrive during this demanding period.
Read MoreMissed the buzz on our recent visit to The British Florist Association’s FloriCon? Don’t worry, in true Queen Bee style we’ve rounded up our best bits from our recent hive of activity!
Read More
