Email marketing is an underrated tool for florists, and with Mother’s Day approaching, now’s the time to use it. Struggling with what to say? We’ve got you! In our latest blog, we break down five simple email ideas to promote your Mother’s Day range—without the overwhelm. From announcements to special offers, get ready to send emails that engage, convert, and grow your business.

We’re now an official Flodesk Partner, bringing florists exclusive perks and a special Flodesk discount—50% off your first year! ! Our new email marketing course helps florists master Flodesk with step-by-step guidance. Learn how to grow your business with email marketing and take advantage of our expert support.

Valentine’s Day and Mother’s Day are huge opportunities for florists, but to maximise sales, your marketing needs to work just as hard as you do. From social media to SEO and email, discover key marketing strategies to help you boost visibility, attract more customers and maximise sales during these peak seasons.

Valentine’s Day marketing for florists isn’t just about your regular customers—it’s about finding and attracting new buyers who may not usually shop with you. Discover smart strategies to reach them, boost sales, and make your flowers their go-to Valentine’s gift.

If you’ve ever wondered whether email marketing is worth the effort, we’re here to help you make sense of it. As marketeers who’ve worked with florists for nearly a decade, we’ve seen firsthand how email can transform a business's customer connections.

Whilst we can’t give you the mathematical formula for time travel (just yet) we can give you something in marketing terms that is *nearly* as powerful as the flux capacitor. We like to call this method ‘planning backwards to move forwards’ and it’s our insider secret to keep your business buzzing – even at your busiest times!

Does your creativity need a recharge? Even the most talented florists experience times when their creative energy wanes, often when they need it the most! So, how do you make sure that there’s always a creative spark to draw from when you’re busy, juggling multiple tasks, but need to be your brightest, most creative self?

It’s all too easy to get swept up in your socials. Just like anything, too much of a good thing can be bad for you. So how do you stop feeling overwhelmed online? Why not check out our 10 top tips to curb social media comparison and supercharge your sanity!

Thinking about NEXT season might feel a million miles away right now, but we’re here to tell you that THIS season is the perfect time to get your business buzzing for 2025! Not only is this a brilliant opportunity to showcase your wedding expertise and add some fresh floral content to your socials but it’s absolutely guaranteed to help your business grow in 2025! 

They may seem like close cousins, but in reality, emails and websites are more like distant relatives with distinct personalities. And they need to be treated as such. Here are 5 ways that email copy and writing for the web are different.