Cast a Spell with Halloween Marketing
Halloween is creeping up, and it’s a fang-tastic opportunity for florists to get creative!
It might not be the obvious choice for flower marketing, but if your ideal customer loves a spooky celebration, it’s a great chance to ride the seasonal buzz and connect in a fun, memorable way. Here are some marketing ideas to maximise the Halloween spirit for your floristry business:
1. Limited Edition "Boo"-quets
Create Halloween-themed arrangements with moody blooms and accents like mini pumpkins or spider webs. Give them clever names or pun-tastic descriptions (AI can help here!) and hero the range on your homepage as a limited edition.
2. Haunted Workshop
Host a Halloween-themed workshop with cauldrons or pumpkins as containers. Encourage attendees to share their creations in their home décor and tag your business for a chance to win a discount or spot in a future workshop.
3. Treat (No Tricks) for Subscribers
Offer your email subscribers a treat: a DIY guide to a "Day of the Dead" flower crown or a special discount code to celebrate the season and boost loyalty.
4. Spooktacular Storefront
Transform your shop into a “haunted” flower haven and join any local Halloween events, like window decoration contests, high street pumpkin trails, or costume parades, to increase footfall and exposure.
5. How to Keep Halloween Blooms “Alive and Kicking”
Post a quick blog or social tips for keeping autumn flowers fresh longer. A title like “How to Keep Your Halloween Blooms Alive and Kicking” adds seasonal flair and is useful to your customers.
6. Trick or Treat Giveaway
Offer a fun giveaway where customers choose between a “trick” (mystery bouquet) or a “treat” (specific seasonal arrangement). Let followers vote on the prize for extra engagement.
7. Spooky Email Campaign
Send a themed email featuring Halloween arrangements, special offers, or upcoming workshops. Be sure to add in relevant booking or buy now links and if you can, try to give them the heads up first before announcing any events on social media – it just makes your subscribers feel special.
8. Partner Up for Halloween Bundles
Collaborate with local businesses, like a bakery or sweet shop, to create Halloween bundles, such as a pumpkin flower arrangement paired with spooky treats.
9. Reels: Spooky Sounds & Visuals
Jump on trending Halloween sounds and audio to create seasonal Reels. Show off your personality and grab customer attention with playful, on-theme content.
10. Go Live with Halloween Prep 📹
Take followers behind the scenes as you prep Halloween arrangements or decorate your shop. A live peek adds authenticity and lets customers feel like part of the action.
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