From Seed to Send: Getting Started with Email Marketing for Florists
Learn how to set-up, design and confidently begin sending emails that build a loyal list of your ideal customers.
Feel like your marketing is at the mercy of social media algorithms? Craving something more consistent?
Social media is brilliant for connection and community, but it’s not the whole picture.
Here’s the thing: you don’t own your audience on social. Platforms can change the rules at any time, and that’s a risk for any business.
With email marketing, you’re in control. Your list is yours, giving you a direct line to your customers without fighting for attention in a space you have no control over.
Email is an untapped resource that so many florists overlook - a tool that’s proven to reliably drive more drive sales and enquiries. If you’re ready to make your marketing work harder for you, email is the next step.
WHAT IF YOU COULD...
Own a hive of loyal customers excited to hear from you and ready buy from you
WHAT IF YOU COULD...
Take charge of your marketing, free from the whims of algorithm gods - you decide who sees what, and when.
WHAT IF YOU COULD...
Have access to a cost-effective marketing channel that delivers BIG returns – an average of £42 for every £1 spent.
Thinking this could work for you?
Let the numbers seal the deal…
59% of UK customers prefer to receive promotional emails weekly – they’re actively choosing email as their go-to for offers and updates.*
47% of UK customers have made a purchase after receiving a marketing email – it’s not just about awareness; email drives real results.*
The average open rate for email marketing in the UK is 21.8% – That’s one in five people engaging with your email content.*
By contrast, Instagram’s average engagement rate is around 0.67% for business accounts* That’s 32x more engagement, making email a direct and effective way to reach your audience.
*Sources: MarketingSherpa, Royal Mail Poll, GetResponse Survey, Hootsuite
If speed if of the essence and you don’t want to waste a minute of your time ‘figuring’ out an email platform or endlessly scrolling through YouTube videos then this is the ‘how-to’ course for you.
With years of hands-on email marketing experience for both ourselves and our clients, we’re here to guide you every step of the way. From setting up your account to confidently pressing SEND on your very first email, we’ll break it all down in simple, actionable steps. Follow along as we show you just how intuitive, straightforward, and yes, actually enjoyable, Flodesk can be.
Introducing
From Seed to Send: Getting Started With Email
Marketing for Florists
The purpose-built Flodesk course designed exclusively for florists to set up, create, and flourish with email marketing. We’ll guide you every step of the way—from the very beginning to confidently creating your first beautiful, on-brand email.
In this online Flodesk course you’ll learn how to:
✓ Create and set up your Flodesk account
✓ Make sure your emails avoid spam and junk folders – inbox ready!
✓ Build your own brand kit with colours, fonts and connected social platforms
✓ Make sure your email marketing is GDPR compliant – with templates you can use
✓ Add your email contacts and create sign up forms to grow your list
✓ Manage and organise your email list
✓ Work with an array of stunning layouts and intuitive tools to help design an email template, true to your floristry business
✓ Create emails your customers will actually want to read (yes, including subject lines they can’t resist opening!)
Why Flodesk for florists?
It’s Easy-Peasy, No Tech Stress
Flodesk’s drag-and-drop email builder is so simple to use, even if you’re “not techy.” You can create gorgeous, professional-looking emails quickly without feeling overwhelmed.Beautifully On-Brand (Just Like Your Bouquets)
Their stunning templates, layouts and creative tools are perfect for showcasing your floral artistry. From seasonal arrangements to workshop announcements, Flodesk helps your emails look as fabulous as the flowers you sell.Flat-Rate Pricing = No Nasty Surprises
Whether you’re sending emails to 100 subscribers or 10,000, Flodesk charges one flat fee. This means you can grow your mailing list without worrying about skyrocketing costs - ideal for florists scaling their business.
This course is perfect for you if you...
✓ You’ve laid the roots of your business and are ready to grow
You’ll get the most out of this course if you already know your Ideal Customers and what products or services they love - whether that’s wedding flowers, subscriptions, or everyday bouquets.
Psst..we have a course for this
✓ Are ready to commit
Marketing is an essential part of running a business, even if it’s not your favourite thing. To succeed, you’ll need to carve out time to get set up, invest in Flodesk’s software, and commit to showing up regularly. Consistency is the key to turning email into one of your most effective marketing tools.
✓ Recognise that relying on social media for marketing is a risky strategy for your business
Social platforms are unpredictable, and you don’t own your audience there. Email gives you control and a direct connection to your customers.
✓ Need a time-saving strategy
With early mornings, busy shops, and endless to-dos, you need a marketing approach that fits seamlessly into your floristry schedule.
You don't need to:
✕ Be ‘tech-savvy’ or a marketing whizz
✕ Have a massive email list to get started
✕ Already have a Flodesk account (in fact, it’s better if you don’t!)
Already using platforms like Mailchimp or MailerLite but drawn to Flodesk? Don’t worry - making the switch is simple, and we’ll be here to ensure a smooth transition and a fresh, exciting start.
So what do you actually get in the course?
Once you enrol on this self-paced online course, you’ll gain instant access to Seed to Send - packed with everything you need to get started with Flodesk, set up your account, and start crafting emails your customers will love.
Pre-recorded modules (in easy, bitesize chunks) & helpful downloads
Step-by-step, click-by-click tutorials - watch and follow along
Floristry specific examples – immediately relatable to your business
50% off your first year of Flodesk with our cheeky little discount code^
Lifetime access to the course to replay whenever you need a refresher.
Plus!
Sign up before Valentines Day (14th February – as if you need reminding!) and get these must-have extras:
✓ Invite to an Accountability Zoom – our chance to check in, your chance to ask questions.
✓ A done-for-you template – fast track to the good bit with a grab-and-go email layout designed specifically with florists in mind.
For early birds only – join the waitlist below.
Why this course is for you
01.
Made for florists
A course that speaks your language, with examples that make sense for your business. Think less “generic advice” and more “here’s how this works for a floristry business like yours.”
02.
Marketing pros
We bring our 20 years+ of marketing experience, alongside our decade of working with florists and 5 years of working with Flodesk since its inception to deliver a course tailor-made for you.
03.
Bitesize learning, bitesize price
This course is designed to set you up for success from the start, following best practices so everything is done right the first time. No need to back track or supplement learning, we’ll be there every step of the way.
Meet Your Flodesk Course Creators
We’re Helen and Jane: marketing experts, champions of small businesses, and passionate Flodesk enthusiasts. Since its Beta launch in 2019, we’ve been using Flodesk to successfully market both our own and our clients' businesses and we’re more than a little obsessed.
We’ve loved using its intuitive software so much that we were one of the first put ourselves forward for Flodesk’s new Partner Program – update imminent! We want to show you how impactful this software can be for your floristry business so are committed to bringing you early and exclusive access to new features and the latest updates. So once you’re on this journey with us, we’ll remain your email wing women!
Coming soon...
Once you’ve mastered the basics with Seed to Send, we’ll be here to help you take your email marketing to the next level with two new spotlight courses landing hot on the heels of Seed to Send:
Branching Out: Upping Your Email Game
Get to grips with more advanced customisation, next level segmentation, and learn how to set up automated workflows that save you time while keeping your marketing consistent.
Rooted in Success: Growing and Nurturing Your Email List
Dive into Flodesk’s reporting tools to refine your emails and improve performance over time. Plus, discover smart strategies for attracting more customers to your inner email circle.
Keep growing with us – Sign up to our mailing list and be the first to know when these next courses take root.
^ In the spirit of transparency, we do earn a small commission if you decide to purchase the paid version of Flodesk using our discount code - at no extra cost to you. But trust us, once you start using it, you’ll be so smitten you’ll be recommending it to everyone too!