What to Ask Your Ideal Customer (Without Sounding Like You’re Asking)

So you’ve got a customer who just gets your business. They love what you do, buy from you often, and you wish you had ten more of them. That’s your Ideal Customer - and they hold the key to attracting more people just like them.

But how do you learn from them without pulling out a clipboard and making it weird?

The answer: ask great questions, naturally. Here are ten you can use in everyday chats, either in-store, via email replies, or through a casual message online.

Each one gives you valuable insight—without making anyone feel like they’re part of a focus group.

1. "Was there something special you were after today?"

Helps you understand what triggered the purchase—an occasion, a feeling, a need?

2. "Do you usually send flowers for this kind of thing?"

Great for spotting patterns and understanding habits (occasional vs. regular buyers).

3. "How did you hear about us?"

Simple, but powerful. It tells you where your marketing is working.

4. "Can I ask—what keeps you coming back to us (over another florist)?"

Get a glimpse into your perceived strengths (or what you’re doing differently!).

5. "Would you say you’re more of a planner or a last-minuter when it comes to gifting?"

Light-hearted and insightful—it helps tailor reminders, timing and offers.

6. "Are these the kind of colours or flowers you usually go for?"

A gentle way to explore taste and preferences, even if you already have an idea.

7. "Where do you usually shop for gifts or treats?"

Offers insight into their lifestyle, values, and spending habits.

8. "What’s your go-to for making someone feel special?"

Gold for marketing messaging—it tells you what they associate with meaningful gestures.

9. "Do you follow us on social media?" (and if yes...) "What do you enjoy seeing?"

Tells you what content resonates—and what’s just filler.

10. "Have we made your life easier today?"

Opens up feedback on your service without asking “for feedback.” Plus, it's a lovely customer service moment.

Bonus Tips for Florists:

• Be curious, not scripted. Let the conversation flow naturally.

• Jot things down after they’ve left (or screenshot DMs) so you don’t forget.

• Try different questions with different people - what works well for one might not suit another.

• Keep a little notebook or use a notes app to track common themes.

 Ask with care, listen well, and your customers will tell you everything you need to know.