5 Reasons Email Marketing is a Game-Changer for Florists
If you’ve ever wondered whether email marketing is worth the effort, we’re here to help you make sense of it. As marketeers who’ve worked with florists for nearly a decade, we’ve seen firsthand how email can transform a business's customer connections.
We’ve been using email marketing for years and were early adopters of Flodesk - a platform we instantly fell in love with for its beautiful, user-friendly designs and its ability to simplify email for busy creatives. It’s no surprise we now swear by email marketing as an essential tool for florists.
Here's 5 reasons you should consider email for your floristry business:
It’s Personal, Powerful, and Permission-Based
Unlike social media, where your posts compete with endless noise, email lands directly in your customer’s inbox. These are people who’ve opted in to hear from you - they’re your warmest leads. A well-targeted email can create meaningful connections that no algorithm can replicate.
It’s Proven to Drive Results
While social media is great for visibility, email often outperforms it for conversions. For every £1 spent on email marketing, businesses see an average return of £42. Whether you’re promoting workshops, seasonal bouquets, or gift subscriptions, email gets your offers in front of the people most likely to buy. And for florists selling visually stunning products, the potential for high engagement is even stronger. After all, who doesn’t love seeing beauty in their inbox?
You Own Your Email List
Instagram is one of our favourite social media platforms, but it is borrowed ground, and we’ve all heard stories of (or experienced) accounts being hacked or algorithms changing overnight. Email marketing puts the control firmly in your hands. You own your email list, which means you always have a direct line to your audience. For florists, this is an invaluable safety net and an opportunity to build long-term loyalty with customers who already love what you do.
It’s Perfect for Florists
Florists have a huge advantage when it comes to email marketing—your products are inherently inspiring and visually appealing. Flodesk makes it easy to showcase them beautifully, whether you’re announcing Christmas workshops, sending a thank-you email to loyal customers, or promoting Mother’s Day bouquets. Its stunning templates and simple tools make creating emails that wow a breeze, helping you stand out in your customers’ inboxes.
It’s Flexible and Scalable
Whether you’re just starting out or ready to take email to the next level, email marketing can grow with you. Start small with simple updates and promotions, then expand into more advanced strategies like personalisation and automation.
Ready to Kickstart Your Email Marketing?
If you’ve been putting off email marketing or feel unsure where to begin, now’s the perfect time to start. This January, we’re launching “Seed to Send: Getting Started with Email Marketing for Florists”, the first in our three-part series designed to guide you from newbie to confident pro!
We’ll help you open your Flodesk account, build your database and craft your first email so you’re ready to hit the ground running in 2025.
👉 Join the waiting list to be first in line and hear about our course, when it launches and any exclusive offers we may have up our sleeves! Let’s make 2025 your year of email enlightenment!