7 Clever Content Ideas Every Wedding Florist Should Prep NOW for Next Season!
With the wedding season fast approaching, we know florists are busy getting ready to roll up their sleeves and tackle one of the most demanding times for their business. But, whilst you’re perfecting your arrangements and snipping away at those stems, why not utilise all your hard work and give your marketing a sprinkle of floral fairy dust too?
Thinking about NEXT season might feel a million miles away right now, but we’re here to tell you that THIS season is the perfect time to get your business buzzing for 2025! Not only is this a brilliant opportunity to showcase your wedding expertise and add some fresh floral content to your socials but it’s absolutely guaranteed to help your business grow in 2025!
Check out our 7 blooming brilliant marketing ideas to promote your floristry to next year’s future bride and grooms! Don’t worry, our tips aren’t complicated or time consuming, (we know how busy you are) but these are smart and strategic content ideas you’ll defo want to say “I do” to!
1. Brilliant Before and After Transitions
Everyone loves a before and after reveal! Whether you’re transforming a venue, a table centrepiece or wedding backdrop, showcasing just how fantastic florals can be at changing the look and feel of a space is a brilliant way to capture the hearts of brides thinking about their upcoming wedding.
To get sharp, impactful imagery, set up a tripod so the shot stays in the exact same position and capture a ‘before’ and ‘after’ photo. These are simple yet effective images that you can use on both your reels and socials. Users can swipe to see the visual transformation from empty space to fantastic floral gorgeousness! It also showcases your skills and creativity. Win-win.
2. Terrific Timelapse Footage
For bigger installations and to grab valuable viewer intrigue, try using timelapse footage of an arrangement or installation. Set up a tripod (to keep the filming steady), swipe your camera into timelapse mode and then simply leave it running whilst you get on with the task at hand. Think of this content like giving your target audience front row tickets showing exactly why your floristry business is so blooming brill.
From capturing the first stem to the final finishing touches, timelapse footage is brilliant at stopping the scroll (who wouldn’t want to see the outcome) plus they are oh-so simple to do.
3. B-Roll that Brings Your Business to Life
When you’re marketing your business, it can be tempting to focus purely on images of bouquets and blooms. But the thing is, it’s not JUST about the flowers; it's about the people and the business that make it all come alive. So, next time you're setting up a wedding venue or designing a floral backdrop, arch or canopy, don't forget to press record and let the personality of your business shine through.
B-roll is the extra footage that helps set the scene or add visual interest. It’s not the star of the show, more like the supporting actor. Think laughter, teamwork, unloading, unwrapping - with B-roll footage, you'll give your followers a sneak peek into the hustle and bustle of your business’s floral world. Use as fillers in reels to add personality, as a moving background to inspirational quotes or simple movement to Insta Stories. This is authentic and useful content to bank that will give your business a creative edge.
4. Reels that Really Speak to Your Audience
Reels are undoubtably one of the most effective places to air all the content ideas we’ve shared so far. But if you have some specific ideas, a little planning really can go a long way in building a strong online presence. Get your creative hat on BEFORE you head to the wedding venue or floral set-up and make sure you bring any additional props or equipment you need to capture your unique creative vision. Whether that’s tying into a specific audio that you want to use or recreating a trending reel, having all the marketing prep and team briefed BEFORE the event means you can build in the time to shoot it before you get busy with everything else!
5. Wide Shots that are Worth the Extra Effort
Maximising your marketing opportunities at the same time as doing your floral work is a major must-do! It is worth, however, spending a *bit* of time future proofing your content, especially to maximise the most usage opportunities.
We generally recommend capturing your content (photos, videos etc) in portrait mode as this gives you the most flexibility for usage. But for the odd shot, it’s a good idea to include a few wide-angle images too. Getting a wide shot with plenty of space either side is perfect for website banners or Facebook covers and helps to set the tone for your business.
These images are really useful and can be easily forgotten when you’re busy and focussed on perfecting the florals for the day of a wedding. You don’t want blurry, stretched or distorted imagery on the most noticeable parts of your socials or webpages so it’s worth making sure you get images that fit the required dimensions. Extra effort but totally worth the wow-factor.
6. Super-Styled Shots of Fab Floral Arrangements
When it comes to weddings, flowers are often centre stage. But if you’re asked to so something a little bit different or something bespoke to tie into a unique venue, this is a chance to secure some beautiful images.
Take time to think about the best way to really bring the arrangement to life. If it’s a bespoke design specific to a venue’s style, make sure you capture surrounding imagery that demonstrates the ‘fit’. If it’s a bouquet that ties into a unique gown or print, include these details to tell the floral story. Make sure you capture both portrait and landscape images (and wide angles if needed) and capture all the little details by shooting in live mode – which adds a lovely bit of additional moving footage when added to your reels.
7. Excellent Extras it’s Always Worth Asking About
When it comes to content that reflects your business, it’s always worth building strong relationships with suppliers and clients to make the most of opportunities to leverage your work. Whether it’s striking up friendships with wedding photographers who might offer you their shots of your work (in return for tagging them), to gently asking your bride and groom if you can take a photo or video of them viewing their flowers for the first time. Making all touch points extra special means you help to make memories for the happy couple but can also capture some beautiful reaction shots too.
Planting the seeds for next year's wedding success is all about making the most of your efforts this year. It's about planning ahead and seizing every opportunity to capture stunning imagery and creative content from each wedding setup. This isn't just about showcasing your work—it's about leveraging it fully for your marketing advantage.
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