Florists: Now’s the Time to Go All In on Your Marketing!

Let’s be real—when you’re knee-deep in stems and racing against the clock, marketing is usually the first thing to slip. It’s easy to push it to the bottom of the to-do list, telling yourself you’ll “get to it later.”

But now’s not the time to let it slide.

Valentine’s Day and Mother’s Day aren’t just big occasions—they’re HUGE opportunities to get your floristry business in front of more customers, drive more sales, and make all your hard work really pay off.

So here’s your friendly nudge: throw everything at it!

Your Marketing Checklist for Peak Season

✅ Post the reel – Even if it’s not perfect, post it anyway. Video content grabs attention and gets shared, so put your flowers in front of as many eyes as possible. We promise they’re judging your flowers, not you!

✅ Shout about your flowers (more than once!) – You might feel like you’re repeating yourself, but trust us, your audience needs reminders. People don’t always buy the first time they see something, so keep your designs, availability, and offers front and centre.

✅ Email your customers – Don’t wait for them to come to you. A simple email showcasing your Valentine’s or Mother’s Day collection can drive orders directly, rather than hoping they’ll spot your posts in a sea of social media content.

✅ Write the blog – Even a short blog post on “How to Choose the Perfect Valentine’s Bouquet” or “Mother’s Day Flowers with Meaning” can help boost your website’s visibility. Google loves fresh content, and well-placed keywords can bring in customers searching for florists near them.

✅ Optimise your SEO – Now is the time to check that your website includes key search terms like “Valentine’s Day flowers in [your location]” or “Mother’s Day next day bouquet delivery.” The easier you are to find, the more sales you’ll make.

✅ Respond to comments & DMs – If someone asks about availability or pricing, that’s a hot lead. Don’t leave them hanging! Quick responses can be the difference between making a sale and losing a customer to another florist.

✅ Seize the partnerships & collaborations – Think about teaming up with local bakeries, jewellers, wine shops or restaurants. A simple “flowers + chocolates” or “bouquet + afternoon tea” bundle can double your exposure and bring in more customers.

✅ Print the flyer – It might feel old-school, but flyers work! Pop them in local cafés, offices, gyms, and other places your target customers visit. Find the budget for a small print run—it’s a cost-effective way to capture local foot traffic.

✅ Show up on stories – People buy from people. Let your audience see you, your team, and the behind-the-scenes magic that goes into creating your floral designs. A friendly face and personality go a long way in building customer loyalty.

Your future (and no doubt very knackered) self will thank you for the effort you put in now.