Valentine’s Day can be a tricky one for florists when it comes to targeting your ideal customer. Because they might not be your current customers. So how, short of chasing them down the street, do you market to those who are not your regular, loyal customers, so they sit up and take notice of your gorgeous Valentine’s blooms? Here’s our top 5 suggestions for sweeping them off their feet.
Read MoreEmail marketing is one of the most powerful ways you can engage your customers and build your business. So, what actually makes a great email? Here are our 5 ways to supercharge your email.
Read MoreThere’s a lot we can learn about marketing our business from St Valentine and the season of love. And, if we can capture even a bit of that Valentine’s Day magic in our marketing – not just for one day but throughout the year – then we’ll attract not just one perfect partner but potentially hundreds or thousands!!
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