Missed Our Latest Buzz? Here's Our Round Up from FloriCon

Missed the buzz on our recent visit to The British Florist Association’s FloriCon? Don’t worry, in true Queen Bee style we’ve rounded up our best bits from our recent hive of activity!

We were thrilled to be asked to speak at the BFA’s latest event – FloriCon (aka the hottest event in the BFA’s floral calendar this year!). As Industry Partners to the BFA, there’s nothing we love more than talking about marketing that can help you keep your businesses as fresh as your florals! We’re still absolutely buzzing from it all.

The event was bursting with exhibitors, experts and speakers and we were totally blown away by all the amazing advice and tips - we learnt loads and we’re not even florists! Spending two days fully immersed in floral know-how was SO good for the soul plus we got to meet lots of new floral faces, whether that was at our talks or chatting via our socials!

Our FloriCon focus topic was the exciting use of AI, or as we like to call it Another (source of) Inspiration! For many businesses, AI can seem intimidating – but with a little change in perspective (and letting go of any techy fear) AI can actually become the creative sidekick you didn’t realise you needed!

We dug into lots of ways that YOU can use AI to your advantage. Yes, AI can spruce up your socials and cultivate clever captions for you in a jiffy! It can help you grow your email marketing and can weed out any waffly website copy. From keywords to boost your SEO to building your blog content, AI is ace for helping your business bloom.

Here's 10 ways you can use AI for your florist content marketing.

1. Blogs: Let AI do the heavy lifting in crafting engaging, long-form content while effortlessly weaving in floral keywords for SEO success.

2. Website: Get help crafting content for your florist web pages that resonates with your audience and contains all the SEO-friendly keywords that will help people find you online.

3. Product Descriptions: Employ AI for persuasive bouquet product descriptions that entice the reader to buy in limited word counts.

4. Social Media: Generate captivating captions that speak to your flowery audience, encourage clicks and engagement.

5. Email Marketing: Craft email copy that intrigues readers, convincing them to take an action and improves conversion.

6. Inspiration: AI can offer thematic ideas and suggest marketing tactics to explore, which you might not have considered before.

7. Research: Use AI to research florist-based keywords, hashtags, and give you customer insights, helping you stay relevant and informed.

8. Proofreading: Ask AI to suggest improvements to copy you’ve written, ensuring your content shines in quality and clarity.

9. Templates: Create customisable templates for emails, quotes, proposals, to save you time and ensure consistency of message. 

10. Job Descriptions: Tell AI what you’re looking for and let it create a florist job description that’s attracts the type of talent you’re looking for.

Want more handy tips and tricks? Why not download our 20 ChatGPT prompts to inspire your floristry marketing – it’s your secret weapon to boost your efforts and free up valuable time! Hurrah!

AI is totally fab for giving businesses ideas. The key to success on these platform’s is to make sure that you keep your unique style and human factor when taking AI inspired ideas further. That’s why we call AI another source of inspiration. It can’t ever replace YOU. Putting your own spin on ideas, injecting your own style, and keeping your brand voice clear is what will set you apart from your competitors.

We know there’s a bit of a knack to getting the best out of AI which is why we’re launching our own mini training course “Bee-lieve in AI” designed to help you do this!! Lands on Thursday 19th October!

Why not join us? We promise not only will it be bloomin’ useful, but you’ll also come away absolutely buzzing to get started!