28 Days of Marketing Content Ideas

Nothing makes us sadder than meeting a potential client who tells us there’s nothing interesting to say about their business 😔 Because we know it isn’t true! Once we delve a little deeper, there’s always tons of great things to say about what they do.

So, we’ve put our heads together and come up with long list of great content ideas, almost enough for every single day of the month! We hope, that with our help, businesses need never be stuck for something to say again! Please don’t ask our husband’s if they think this is one of our best traits 😊

Originally published on Instagram (and still available in our highlights) we’ve now collated these content ideas together in one blog. Although they have been developed with social media posts in mind, they can also be used to generate newsletter content, blog ideas, website copy, videos…whatever takes your fancy.

1.  Introduce yourself – your followers would love to see the face behind the business!

2.  Blog posts – you’ve gone to the effort of writing them, now promote them!

3.  Brand culture – tell people what makes your business special.

4.  News – take your lead from front page news, how does it affect your audience? How as a business can you relate or, even better, help?

5.  Curated content – share posts from others that will provide valuable, additional content for your followers.

6.  Question posts – get to know your target audience by asking them questions or allowing them to ask questions of you.

7.  Product or company videos – get creative with Lives, IGTV, Reels, Q&A interviews, trailers or teasers.

8.  Customer reviews and testimonials – don’t hide your light under a bushel, be loud and proud and share the kind words people have said.

9.  Quick tips and advice – something obvious to you could make a huge difference to someone else.

10.  Competition/giveaway – a great way to engage and reward existing followers, as well as grab some new ones.

11.  Post an answer to a commonly asked question – for us, it’s ‘do I really need a marketing plan?’. Answer…YES!

12. Share a statistic – people love an interesting fact or figure and throwing it out there can provoke interesting discussion.

13. National awareness days – piggyback hashtags and get involved in a wider conversation.

14. Seasonal posts - whether Christmas or Valentine’s Day, let it inspire your content & celebrate with your followers.

15. Promote email sign-ups – remind your followers that they can get even more great content from you.

16. Live videos – have some fun and show off your sense of humour…it will help your followers relate to you.

17. Inspirational quotes – give your followers a greater insight into who you are and what you think through the words of others.

18.  Ask for customer feedback – launched a new product or service? Debating between colours? Wondering whether to write a book? Ask your target audience!

19.  How-to videos – easier to digest and useful to your followers.

20.  User-generated content – pick out great posts from your followers waxing lyrical about you or your business and share them, people like reassurance from others.

21. Company history – be proud of how far you’ve come and what you’ve achieved.

22.  Share a case study on one of your customers – it’s a great way to showcase what you can achieve.

23.  Promote your partners – after all, you wouldn’t work with them if you didn’t love their services. And you never know, you might get some promotion in return.

24. "On This Day In History" posts – where were you, what were you doing –humanise your brand.

25. Memes or GIFs – quick, fun and a great way to show off your personality.

26. Share infographics – people process visuals better than text. If you’ve got something to say, a visual representation could help you say it more effectively.

27. Company accomplishments – they don’t have to be big, celebrate the small wins alongside your followers so they can become involved in your journey.

28. Have a cup of tea – you deserve it after posting all that amazing content! And why not share a picture of you enjoying that hard earned brew…?

Hopefully we’ve lit a little creative spark. But if this blog has left you thinking less ‘whoop, I’m off’ and more ‘ok, but how?’ …then get in touch. We love to take the creative strain off our client’s shoulders, allowing them to concentrate on the things that get them buzzing about their business. Get in touch today to find out what we could do for you.