4 Ways to Discover Keywords for Your Content Marketing
One key ingredient to achieving online visibility is using the right keywords in everything from your blogs to your social media captions. By identifying and incorporating relevant keywords, you can enhance your business's online presence and attract potential customers who are searching for the type of content you’re writing about.
So here are four helpful strategies to discover the perfect keywords that will help you achieve online success.
1. Understand Your Audience:
To find keywords that resonate with your target audience, you must truly understand them. What are their pain points and challenges? What do they want or need? When you know your customer inside out you can put yourself more accurately in their shoes and identify the types of words and phrases they would be typing into search engines like Google. These are the exact keywords you need to be using.
2. Leverage Keyword Research Tools:
Try keyword research tools to explore keyword ideas and evaluate their search VOLUME (the number of times a particular keyword or phrase is searched, usually measured monthly), COMPETITION (how many others are using it), and RELEVANCE (make sure the keyword aligns with your content. It must be relevant to what you’re writing about).
Tools like Google Keyword Planner, Ubersuggest, and Answer The Public can provide valuable insights into popular search terms related to your business. For example, as a florist, you can enter general terms such as "flower delivery," "wedding bouquets," or "floral arrangements," and these tools will generate a list of related keywords along with relevant metrics. As a coffee shop, you might look up “takeaway coffee,” “coffee shop Didsbury” or “independent coffee shop”…you get the idea!
3. HARNESS THE POWER OF AI
When it comes to researching keywords efficiently, consider enlisting the help of artificial intelligence. AI-driven tools can be your secret weapon in uncovering high-impact keywords. We love Chatgpt and would use a prompt such as “Generate relevant keywords for <insert your business type> specialising in <what’s your niche>. Include popular search terms related to <insert the kind of things people come to you for e.g fresh bouquets, bridal bouquets, event flowers>. Identify keywords that reflect both seasonal and evergreen trends in the <insert your industry>."
AI-driven tools can use this prompt to generate a comprehensive list of keywords specific to your business, ensuring you target the right audience effectively.
4. Look at the Top Performing Businesses in Your Niche:
Keep an eye on those in your industry that are totally bossing their marketing. If you look at the websites, blogs, and social media channels of those who are doing it well, and observe the keywords they use in their content, then this will give you inspiration for your own. Don’t confuse these with hashtags! Keywords are the words being used in the main content of their blogs, social and website etc.
Discovering keywords is an ongoing process but spending some time finding the right ones for your business can really make the difference. Incorporating them seamlessly into your website, blog, and social media content, means you'll increase your chances of attracting the attention of potential customers who are actively searching for the magic you offer.
Just remember to weave those keywords naturally into your content. They should enhance and improve readability, not feel like they’ve been stuffed in for the SEO glory!