Perfectly Planned Campaigns

This planning template is the number one thing we get asked for, which is convenient because if you do anything to improve your marketing THIS IS IT!

It’s no secret we love a plan.

But not just because we’re organisational control freaks (even though we are a lil’ bit), but because we fundamentally believe that if you plan out your marketing ahead of time, you are literally half way there to creating more impactful promotions.

Your messages will be consistent

Your messages will be cohesive

You will reach your ideal audience

You will save time

You won’t miss an opportunity

You will maximise the impact of your marketing. Full stop.

To make this work for you, download the template below, adjust the far-right column titles to match those of the channels open to you, find a solid hour and make yourself a brew.

Then work through month by month, first thinking about what’s going on in the world, then what’s going on with your target audience and then what’s going on with you. Once you have this clear, you can start to map out promotional messages that answer the needs or mindset of your ideal customer, month by month, mirrored with what you’ve got to tell them. Even better, you can then think about how each marketing channel can be used to push that message. Et voila! A perfectly planned campaign!

Now you just have to get on with the doing!