10 Pinterest Predicts Trends for your Growing Floristry Business
What better way to throw ourselves into 2024 than getting in to the nitty gritty of what trends we can expect for the year ahead? We were buzzing with excitement to find out all the latest chat in the 2024 Pinterest Predicts Report – an annual report that pulls together some of the hottest, newest trends expected to gain serious traction over the year. As you can imagine, Pinterest Predicts is fast becoming the go-to-place for businesses and brands wanting to stay ahead of the curve. With 80% of their predictions coming true over the past 3 years, it’s a treasure trove of fresh thinking!
Undoubtedly, it’s a smorgasbord of good stuff that can help you tailor your marketing and increase your sales. BUT, not every trend will fit your business and that’s okay. You know your brand, your values and what feels authentic to you and we’re not suggesting you stray away from this. Instead, use these predictions as inspiration and spend time focusing on the trends that will appeal to you and your potential customers.
From idealised interiors to popular colours, we’ve picked out 10 Pinterest Predicts trends to get the creative juices flowing. From inspo for future floral designs to potential new product ideas, these 10 trends are our favourite for any florist looking to freshen up their marketing.
1. Pinterest Predicts - The Kitschen Trend
Those aged 40+ are elevating their kitchens and cooking areas with a big splash of kitsch! Think vintage, quirky and retro! With lots of colour and oodles of character you can safely say the muted farmhouse vibe is long gone. In 2024 we can expect to delve into bubble gum bright colours and eccentric meets eclectic designs.
Thoughts for Florists: Give your blooms a kitsch vibe with vibrant retro-coloured blooms and funky flowers with unusual shapes and texture. Use quirky vases that are just perfect to pop on a kitsch kitchen table or even consider partnering with a kitchenware store to dress their retro kitchen displays with some clever point of sale.
2. Pinterest Predicts - Two Trending Interiors: Cafécore & Western Gothic
Want to know what interior trends Pinterest pinners are falling head over heels in love with? Two to keep your eye on are Cafécore and Western Gothic. Cafécore is all about bringing cool coffee shop vibes into your homes as people seek out inspo for super-styled home brewing stations and café chalkboard inspired walls. Another trending fave is Western Gothic - a moodier mix of vintage Americana meets western décor with dark sultry colours, lots of fringing and a bolder-hued style!
Thoughts for Florists: Tapping into emerging interior design trends is a great way to revitalise your product range. If Cafécore matches your floristry vibe then set about creating engaging content to match. No café would be complete without some greenery so consider sharing your top plant picks for chic coffee tables or tips on how to recreate a coffee shop ambience using carefully selected blooms. If Western Gothic’s sultry style is more your thing, consider designing arrangements using darker blooms in deep greens and purples with an abundance of foliage and fronds. Dyed dried flowers would also work perfectly with this trend as would vases of pampas, bunny tails and dried wheat.
3. Pinterest Predicts - The Big and Beautiful Trend
Big is in! Beauty and style are predicted to get bigger, bolder and bouncier! As those aged 30+ are looking for styles to match their voluminous hair, this larger-than-life trend is expected to weave its way into interior style, jewellery and fashion too. Think over-the-top opulence and supersized as staples for 2024!
Thoughts for Florists: Oversized floral arrangements will be THE perfect addition to this ‘make-it-big” aesthetic! Statement pieces using luxurious flowers and vases brimming with blooms will be an insta-worthy addition to any home. If you’re looking to expand your consumer base, then team up with a local influencer who has the ear of your desired audience and create a jaw-dropping display for them to wax lyrical about on their socials.
4. Pinterest Predicts - The Colour Trends: Blue and Hot Metal
Knowing what hue, tone or shade of colour is à la mode can help you strike a visual chord with your consumer. According to Pinterest, everything from fashion and makeup to interiors will see these new trending tones splashed everywhere. In 2024, the coveted colour is blue – with aquamarine make-up and pastel blue shades topping the search charts. Hot metals are also having their moment with searches for chrome furniture, cool silver toned accessories and a metal aesthetic seriously on the rise.
Thoughts for Florists: Bouquets and arrangements full of trending colours are always good to have up your floristry sleeve. Whether you design new ones or give more prominence to existing bouquets that match this popular colour choice, making sure you’ve lots of content with these chic colours in your socials is one easy thing to do. Step it up with beautifully curated photos using props, furnishings and vases that really showcase these colour combos.
5. Pinterest Predicts – The Beautiful Bow Trend: AKA Bow Stacking
Bows are a big trend for 2024. These accessories are due to adorn everything from clothing and shoes to hair accessories! Search has gone crazy for bows of all sizes and according to the trend-o-meter there’s no such thing as too many!
Thoughts for Florists: Don’t over think this one. Popping a beautiful bow on a bouquet is a no brainer! Why not use this trend to dive into your expertise. Team up with a luxury ribbon provider and do a joint live on your socials showing how to tie and stack the perfect bow. You can even show some clever tying variations using different materials and styles! This cute comeback is JUST perfect for florists!
6. Pinterest Predicts – The Groovy Nuptials Trend
Seventies inspired weddings are making a big comeback! Retro nuptials are predicted to be bang on trend as are hippie inspired hen-dos and of course, a disco load of flower power!
Thoughts for Florists: If wedding flowers are your thing, then this is one trend you don’t want to miss. Get your groove on with content that can showcase your expertise with Seventies inspired floral designs. From blogs that recommend flowers that perfectly encapsulate the Seventies vibe to a savvy social strategy that offers wedding inspo for this genre (think fabulous flower crowns, boho chic wedding arches and natural wildflower bouquets), there are lots of fab things you can do with this trending genre.
7. Pinterest Predicts – The Give a Scrap Trend
Upcycling is about to get uber chic as those 40+ look to repurpose, reduce and recycle with gusto! From raising their food sustainability game (searching ideas to make leftovers sexy) to repurposing fabrics to add their own unique-to-me style. It’s major feel-good-do-good vibes on the horizon!
Thoughts for Florists: If sustainability is your super-power, then make sure you are giving a voice to your eco-credentials across your marketing and at point of sale! Whether it’s using compostable packaging, minimising floral waste with stunning seasonal blooms or supporting your local flower farms, backing up your eco-friendly floral approach is one way to highlight exactly what you do and why, making it a no-brainer to chose you.
8. Pinterest Predicts – The Rest Stops Trend
Say goodbye to hectic holidays as the “Slowcation” becomes the must-have holiday vibe! Think laid-back local dining, lazy mornings in bed and a zero (or limited) itinerary! Slowing down and adopting a less is more attitude is the way forward with this priorities reshuffle for 2024!
Thoughts for Florists: Flowers and plants are well known for their relaxing, mood boosting properties. Show your audience how they can turn each room of their home into a harmonious haven with the addition of some green goodness. From plants and foliage that can turn your bathroom positively spa-esque (e.g. eucalyptus in the shower and air purifying plants) to sweet-scented blooms guaranteed to help you sleep like a baby, encourage your customers to turn their own homes into super chilled staycation retreats. An extra bonus? Plant and flower care is a great mindfulness activity, perfect for embracing the slowing down trend and perfect for some plant accessory up-sells!
9. Pinterest Predicts – The Big Talk Trend
It’s the opposite of small talk, this year “big talk” is en vogue. Think more emotional intimacy and less chit chat. 2024 is the year for forging deeper more meaningful connections and friendships. Reconnecting with those close to you in authentic, positive ways is what counts in 2024!
Thoughts for Florists: Join the conversation on your socials. Offer a Q & A session or even better go ‘Live’ with advice or tips on how to gift the most meaningful blooms! Whether you’re explaining the symbolism of different flowers or providing the perfect words, quotes or messages to accompany any type of bloom, make sure you’re involved in helping your audience create meaningful connections with you.
10. Pinterest Predicts – The Aquatecture Trend
Underwater gardening is all the rage, but this is not your average fish tank make-over! Those 25+ are taking aquarium designs to the max by giving a seriously luxe environment to their lucky turtles and fishes!
Thoughts for Florists: Okay we admit, this might be a bit of a stretch – you might not be stocking aquarium friendly plants and foliage but it’s not a huge leap to see how the appeal of totally chic terrariums could fit with this emerging trend. Effortlessly cool, and requiring minimal care, it’s a playful trend that could work a treat for those who a like the idea of chic indoor gardens.
So now you know what people are searching for on platforms like Pinterest, it’s just a matter of deciding if these trends will influence your marketing strategy for 2024?
Whether you decide to launch a “Kitsch Kitchen Bouquet” or promote a blog on “Cafécore Inspired Coffee Table Plants,” is up to you, but perhaps this is the year to experiment, have fun with a trend or two and see if including these search terms across your social and website introduces your business to a new audience?