Christmas Campaign Success with our Top 5 Tips

It’s November folks! If you haven’t already, now’s the time to be planning your Christmas campaign so you can maximise the festive marketing opportunities available to you. Whatever you’re selling – products, ideas, services – a good Christmas campaign is good business, boosting sales, increasing awareness of you and your brand, and giving you plenty of opportunity to engage with customers and clients.

As a celebration of Queen Bee’s fifth anniversary, here are our Top 5 Tips to making your Christmas Campaign a cracker.

1. What is Your Objective?

Before embarking on any campaign, it is vital to know what you want to achieve. Do you want to show appreciation to clients who have used your services all year? Or perhaps you want to generate awareness of your business to drum up some interest in 2020? You could be looking for an opportunity to showcase your creativity in a saturated market? Or, most vitally of all, you need to increase sales at a time when consumers are looking to spend? Understanding what you want to achieve will form the foundation of your Christmas Campaign.

*Bonus Tip* Understanding your current position will help you know whether your campaign has been a success. So, take some time to create an understanding of where you are now, to see how effective your hard work has been.

2. Who are you Targeting?

You can waste a lot of time and money creating a blanket Christmas Campaign, by identifying your target market you know your resources will be focused on consumers who are likely to be interested in your products. For example, want to corner the female 25-34 demographic? Out of all social media channels, this group is likely to spend the most time on Instagram, so focus your energy on this platform.

3. What Do you Want to Say?

Whether it is a ‘best wishes’ message, a ‘thank you’, you’re launching a new product, or you’re asking your customers to spread the word about you, it is important to be clear with your messaging. Don’t be tempted to pack your Christmas Campaign with lots of different, conflicting messages to different audiences. Most people will be glancing at your newsletter, social media post, Christmas card or leaflet, so keep your message simple and to the point, your customer will be much more likely to ‘get the message’.

4. What’s Your Budget?

It can be tempting to go over-board at Christmas, after all we go over-board on everything else! However, it isn’t always necessary to have an expensive Christmas Campaign. Using the knowledge you have gleaned from Tips 1 and 2, you can narrow down the marketing channels that will work for you and control how much you spend.

5. When Should You Start?

Our top tip is to work backwards. Take a look at your calendar and work out, in an ideal world, when you want your customers to start receiving messages from your Christmas Campaign. Some tasks take longer than others, so if you’re planning on producing a printed brochure, or having some creative Christmas Cards printed, work out when you want to send them out, how long it takes for print, how long it takes for design and ‘hey presto’, you’ll know when you need to start thinking about starting this task. Other tasks such as scheduling social media or distributing an email will have shorter lead times and can be started later in your project plan.

We hope these hints and tips will help you when it comes to planning your own Christmas Campaign, however, if thinking about of all of this is draining the buzz out of a business you love, then call in the Bees. We combine creativity and productivity to help business owners take back control and achieve more. Just give us a buzz to find out more.